OUR STORY

SW Catering Supplies Ltd was built on determination, resilience, and a clear vision to support the growing hospitality industry across South Wales. Founded by Amgad Naef, the company began as a small operation with a simple mission: to provide reliable, high-quality catering supplies to local food businesses. Starting from humble beginnings, Amgad worked closely with independent takeaways and restaurants, understanding their daily challenges and the importance of dependable suppliers in a fast-paced industry.

Through hard work, persistence, and a commitment to excellent service, the business steadily expanded year after year. What started as a small local supply operation has grown into a trusted wholesale partner serving businesses across Cardiff, Newport, Swansea, and the Valleys. Today, SW Catering Supplies provides a wide range of products including takeaway packaging, catering essentials, food ingredients, beverages, and kitchen supplies, helping restaurants, cafés, and takeaways operate efficiently every day.

A key part of the company’s identity is its commitment to the community it serves. All products supplied by SW Catering are strictly Halal, ensuring that businesses can confidently serve their customers while maintaining the highest standards of quality and compliance.

SW Catering Supplies continues to grow while staying true to the values it was built on — hard work, trust, quality, and service. Under Amgad Naef’s leadership, the company remains dedicated to supporting local food businesses and strengthening the hospitality sector across South Wales.